How Solo Expenses fights back against the cruelty of dementia by giving back
Why our company’s duty of care offers the potential to make us and our customers into change makers by giving back to society
“It’s not only the people who have been diagnosed with dementia that suffer from it,” said Ron, coming in and putting the kettle on before he’d even taken off his coat. “Family and friends of those who have it suffer too.”
He had been visiting former work colleague, who now lived in a care home and had been diagnosed the previous year. The visits Ron made were no less frequent, but he found them more and more trying.
His wife Lorna came into the kitchen. “Was it difficult this time?”, she asked.
Ron nodded. “It was. He didn’t recognise me; thought I was his father, and he was angry with me about something. I couldn’t make him understand.”
“He wasn’t angry with you,” said Lorna. “From what you say, he was angry with his father. And it wasn’t him that was angry, it was the illness. The poor man’s brain is shutting down. Perhaps you shouldn’t go so often, if it upsets you so much,” she suggested.
Ron blew his nose with gusto, and shook his head. “He doesn’t know me, but I still know him. I can’t just abandon him; it wouldn’t be right. There might be glimmers of memory when I visit, and that makes it worth it. It’s all part of the effort to make a difference to the condition, even if it’s a very small part.”
Lorna had taken over the tea-making task, and held out a steaming mug. “Solo Expenses supports the Alzheimer’s Society through it’s Giving Back initiative you know,” she said. “Part of the profits the company makes are given to the society every month. I was reading about its work whilst you were out. Did you know it’s the only UK charity that campaigns for change, funds research to find a cure and supports people living with dementia today – and dementia, in all its forms, is the biggest killer in the UK today?”
Ron admitted his didn’t, and rummaged in the biscuit barrel to see if he could find his favourite Bourbon cream.
Lorna pressed on. “There isn’t a cure at the moment, but who knows what might happen in the future? The Alzheimer’s Society is working with all sectors to support sufferers and their families, and to fund research into a cure. It seems to me that’s a fine objective, and something many of us could benefit from in the future.”
Ron nodded in agreement, and started to speak, but held back because he was spraying biscuit crumbs into the room. When he was able to speak again, he said: “I take something else from the fact that a company like Solo Expenses, which is under no compunction to support anyone other than itself and its customers, should believe it has a duty of care to make a regular commitment to medical research and to a support network for sufferers of disease.
“That’s the kind of company that I would always prefer to do business with – because I would know that part of the money I was spending on goods and services could have benefits for me and my family in years to come.”
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