How to Find and Share Great Content
Maintaining an active presence on social media can be a huge challenge. Whatever your niche, your company will need to churn out many posts each day, on various platforms, to keep your customers engaged. With so much time and expertise required, it’s no wonder that many companies are turning to dedicated social media specialists. However, for those who wish to manage their own social media, there are ways to make it quick and relatively painless. As users of our expense management app already know, we love making things simple. With a few extra tools in your arsenal, you’ll find engaging, shareable content in no time.
Both Hootsuite and Buffer act as dashboards that give you access to each of your social media accounts, all in one place. Not only do they make it easy to stay on top of your posts and engagement, but they will even suggest relevant articles for you to share. If you find shareable content while browsing the web, you can share it with a click, thanks to their handy browser extensions. Both platforms offer basic plans for free, with more advanced features available in their paid plans.
Feedly allows you to subscribe to your favourite publications, blogs, and even keywords. Get the content you’re looking for delivered right to you in a format that’s easy to read through, save, and share. You can have the articles sent to your inbox, or access them through one of Feedly’s apps.
Alltop.com was founded by legendary marketer and social media maverick, Guy Kawasaki. It’s a website that aggregates long lists of articles, grouped by topic. Whether your focus is personal finance, technology, medicine, or just about anything else, Alltop will show you the most popular articles, and others sorted by publication. If you’re looking for content to share, or inspiration for your next blog article, chances are you’ll find what you’re looking for there.
Pocket is a tool for saving articles that you’ll want to read later. It’s also great for collecting content and sharing it to social media. The web-based service has apps on many platforms, so it will always be at your fingertips, no matter which device you’re using. It even acts as a content aggregator, showing you which articles are popular and trending. Best of all, the service is completely free.
Buzzsumo allows you to see what content is being shared the most. Search by topic and see a detailed breakdown of what people are sharing and on which platform. This can give you an idea of what content performs best in your niche.
The right content can add value to your social media and brand. Although finding that content can require a great deal of thought and dedication, the above tools may make the process a little easier.