What connects a jetski and an expense manager app?

“Look at this! Foam parties, free jetskis, midnight buffets, dancing; this place has it all for a fantastic holiday,” said Ollie, brushing lunchtime sandwich crumbs from the glossy brochure spread out on his desk, and jabbing a finger at the page.

Bill raised his eyebrows. “Check you out, history boy! That was the kind of holiday we might have enjoyed ten years ago, but I can instantly think of three good reasons you wouldn’t want the same thing now.”

“But you can’t,” said Ollie. “This would be perfect.”

Bill held up three fingers, and touched each in turn. “For one, you’ve got a wife. For two and three, you have two pre-school children. That changes holiday expectations a bit wouldn’t you say? Unless you’re going on your own. You’re not going on your own, are you?”

“Well no, but…”

“But nothing. Don’t even think about it. That’s my advice to you,” said Bill. “Picking a holiday is just like picking your expense management app, as I told a client only this morning. You’ve got to find something that fits what you are. Not what you aspire to be. Or what you were ten years ago, in your case. Fail to do that, and you run the risk throwing money at something you don’t need, can’t use, and so regret buying.”

“So, you think I ought to look at a different holiday option?”

“Do I ever. I can’t understand why you haven’t worked it out for yourself, but think of what fits your young family. Good mealtimes. Quiet nights. Variety of restaurants. Lots of activity options during the day. Quality childminding arrangements, if you must – but it’s a family holiday. You need things you can have when you need them, and not bother with when you don’t. Talk about Groundhog Day. This is just what I said to the client this morning when I pointed them towards Solo Expenses. Lots of features, but you don’t have to have – or pay for – the ones you don’t need. But they’re there if your circumstances or requirements change. That’s the intelligent way to look at choosing a business expense tracker, as I said this morning. I think he was pleased with the advice. It’s all about making a product that fits the customer, unless they’re like you, and don’t know what fits. That’s when you have to explain it to them, as gently as possible.”

Ollie wasn’t sure if he’d just been insulted. “What are you trying to say?”

“I’m not trying,” said Bill. “I’m telling you that you and your holiday are just like this morning’s client and his expense management software. You’re being seduced by all the bells and whistles on offer, and overlooking the fact that right now they’re of no use to you, and would therefore be a waste of money. Get something that suits your circumstances, and you’ll be much happier with it. Trust me. And I bet you’ve never even been on a jetski anyway. You’ve been caught up in a fantasy…”